Top 6 Lead Generation Tactics to Use in Your Social Media Channels
Social media can be an excellent channel for engaging with potential customers. Used intentionally, it can also facilitate lead generation. 1. A Robust Content Strategy Companies can get 4.5 times more leads by publishing 16 posts per month instead of 4, and 47% of B2B buyers pay close notice to content and will read at least 3-5 pieces before they make a decision to buy (or not), a HubSpot study has found. Apart from posting often, however, your content must be engaging and relevant. Each post should answer a question your target customers might be asking. When you answer their questions, you show you understand their needs and know how to meet them. Other ways to make your content more engaging: Using video Writing shorter posts that are fast and easy to read Optimizing the heading and text for search engines ( SEO ) A/B-testing 2. Video Marketing B2C marketers understand the potential of video. It can be just as ro...