Techma IT Services

Looking to increase your business profits? Online marketing is now more powerful than ever, and businesses who don’t leverage digital media in their marketing strategy will fall behind. Here is how you can use online marketing to promote your business and bring in more sales. Why Online Marketing? With nearly half of all humans accessing the internet, you just can’t afford not to go online. People and markets today are more connected than ever. This opens up tremendous opportunities, leveling the field between giant corporations and small businesses. However, getting your business noticed in a global competition is no easy task. Here is where online marketing comes in. Today, your marketing strategy should have global reach, even if you are selling locally. Online marketing is completely accountable, scalable, and measurable. You can track cost per lead, per visitor, and per sale. This way you will always know your marketing ROI and make adjustments wh...

Social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to grow your visibility and build awareness about your brand without directly paying for it. These social media tools will help you to find more content to share, schedule your posts efficiently, measure and analyze the effectiveness of your campaigns, and use those insights to improve your campaigns. 1. Buffer Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.” You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective. 2. Sprout Social Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, a...

Instagram has become the new social media sensation off-late! This social media platform fueled with pictures and videos, has altogether given a new dimension to visual marketing. Through Instagram, it has become feasible for businesses to narrate their brand story visually and encourage the consumers to generate & share their real-time activities in form of pictures and short video clippings. Did you know that in 2017, more than 70% of the companies leveraged upon Instagram to solve their marketing purpose as compared to less than 50% in 2016? Interestingly, it is one of the most actively used Social Media Marketing tool leveraged upon the marketers these days. Various ways in which Instagram Marketing is conducted by the marketers are: Encouraging users to upload pics using the brand’s hashtag Running contests giving away prizes Organizing Photo walks, treasure hunts, other BTL activities, asking users to take pictures as they move along Condu...